MAXIMIZING SYNERGY
Unifying Sales, Marketing, and Retail Leadership in the Beverage Industry Introduction In the highly competitive beverage industry, the traditional siloed structure of sales, marketing, and retail leadership often hinders collaboration,…
Read more »FORECASTING MARKET GROWTH TRENDS
Entrepreneurs: The Future is Yours! Forecasting Market Growth It’s a tricky business to forecast. I especially appreciate the quote from Niels Bohr, Nobel Laureate in Physics: “Prediction is difficult, especially…
Read more »A IS FOR AUTHENTICITY
My series on the ABCs of Sales Leadership begins with Authenticity as I believe this is one of the most important traits for a leader to strengthen to be an…
Read more »CONFESSIONS OF A QUIET QUITTER; OR, EMPLOYEE ENGAGEMENT IS MISSION CRITICAL
Shh. Yes, it’s true. I quietly quit before there was an eye-catching alliterative social name for it. Lack of employee engagement is bad. We all know this. It can derail…
Read more »THE SECRET TO SCALING: REVOPS
How companies approach revenue is forever changing. It’s helpful to understand smart ways to grow your revenue: What is Revenue Operations (RevOps)? Why is it critical to scaling your business?…
Read more »SELLING TO YOUR IDEAL CUSTOMER
Accelerating company growth is a many-layered challenge. Too often, I see companies missing a foundational element: understanding your key buyer. Without a clear definition of your ideal customer, including how…
Read more »REVENUE SYSTEM REBOOT
It is May 2020, and we are in the middle of a global pandemic, nothing like the modern world has ever seen. The global economy has all but come to…
Read more »COVID-19 STARTUP UPDATE: IMMEDIATE ACTIONS TO TAKE
The Coronavirus COVID-19 has the potential to become the most disruptive economic event in more than 100 years. The medical impacts are tragic and the anxiety of unknown outcomes prior…
Read more »