925-299-4450
info@2goadvisorygroup.com

Sales Growth Solutions: Fractional Sales Leader, CRO Executive Search, and Consulting Services

Expertise and fractional leadership for early-stage and mid-market companies

Our focus: Results

GROWTH
Top line revenue

PREDICTABILITY
Revenue and churn stability

VALUATION
Earnings and investor perception

ORGANIZATIONAL PERFORMANCE
Team optimization

ALIGNMENT
Strategy and brand cohesion

MARKET ACCESS
Regional, channel and solution growth

Scale

  • Hyper-uncontrolled growth that is outpacing cash and earnings
  • Undefined approach to growth using a "seat of the pants" approach
  • Unprepared for a future event, including a liquidity event and or management succession

Stall

  • Flat or declining revenue trend with little or no understanding of why or how to fix it
  • Internally focused and product-centric, not market-centric and customer-focused
  • High customer attrition and low customer satisfaction
  • Ineffective and inefficient lead generation process

Friction

  • Team or departments are siloed and experiencing conflict
  • Low employee engagement, low productivity, and high turnover
  • Improper use of technology and tools
  • Unprepared for changing circumstances – COVID, economy, political, technological, societal

Solutions

  • Business Analysis & Business Strategy
  • Marketing Research and Strategy Development
  • Pricing and Promotional Strategic Planning
  • Market Segmentation
  • Sales Channel Strategies
  • Positioning, Branding, and Messaging
  • Inbound and Outbound Lead Generation
  • Sales Planning Process Development
  • Sales Forecasting, Reporting, Pipeline Management
  • Performance Management & Compensation Plans
  • Sales Growth Consulting
  • Fractional Sales Leader, Fractional Sales Manager & Fractional Sales Executive
  • Sales Leadership Development and Teambuilding

Delivery

  • Fractional leadership for Sales, Marketing, Customer Success and Revenue Growth
    - Operational management and execution
    - Fractional Sales Management
    • - Revenue Growth Consulting
  • Consultative advice
    - Strategic, functional and organizational assessment
    - Situational and best practice recommendations
  • Staffing and placement
    - CRO Executive recruitment
    - Long term roles, short term and part time assignments
    - Sales executives, account managers, SDRs, marketing specialists
  • C-Suite integration
    - Full Advisory: Revenue, Operations, Finance, Information Technology, Human Resources

Our revenue consultants are seasoned leaders, having held VP of Sales, VP of Marketing and revenue leadership roles in hyper-growth and enterprise organizations. Learn from their perspective.

Lindsey Anderson

BLOG: Selling to Your Ideal Customer

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