For all organizations, nothing captures the immediate attention of every stakeholder like top-line revenue. Whether a business is faced with flat or declining revenue, hyper-uncontrolled growth, a disengaged management team, changing and challenging conditions, or a lack of capital to fund operations and growth, having a proven and experienced Chief Revenue Officer is essential to not only survive but to thrive in an ever-changing global economy.

A qualified CRO is fundamental to any organization needing to grow revenue, one who leads, aligns, unifies, and is ultimately accountable for the marketing, sales, and customer success teams.

The mission of CROs2GO is to help middle-market clients grow top-line revenue by creating a results-driven, comprehensive system of revenue growth, resulting in a business that is built on a solid foundation and poised to weather any situation.

We address problems with massive Implications, such as:

  • Flat or declining revenue trend with little or no understanding of why or how to fix it
  • Hyper-uncontrolled growth that is outpacing cash and earnings
  • Undefined approach to growth using a “seat of the pants” approach
  • Internally focused and product-centric, not market-centric and customer-focused
  • Team or departments are siloed and experiencing conflict
  • Low employee engagement, low productivity, and high turnover indicating you may have a culture problem
  • High customer attrition and churn indicating you are not fulfilling your promise to the customer
  • Improper use of technology and tools
  • Ineffective and inefficient lead generation process
  • Unprepared for a future event, including a liquidity event and or management succession
  • Unprepared for changing circumstances – COVID, economy, political, technological, societal

We create beneficial results for clients:

  • Substantial increase in scalable and sustainable revenue
  • Simplify revenue generation system built on simple, proven, and comprehensive methods
  • Higher valuation for shareholders in both in income and equity appreciation
  • Ability to take advantage of new opportunities and new markets through value-innovation
  • Focus for high-performing, engaged, and cohesive marketing and sales-centric business
  • Peace: with greater well-being for business owners, senior executives, and the organization
  • Significance as increase in the value provides to all stakeholders, including customers, colleagues, suppliers, and the community

CHR work involves balanced work across the organization in any stage. We provide expertise for:

  • Sales, Marketing, and Customer Success
  • Influence and Change Management
  • Leadership Development
  • Early Stage or Rapid Growth
  • Turnarounds and Crisis Management
  • M&A and Exit Preparation

Our work is uniquely integrated, as we:

  • Focus on a complete revenue system, not just sales operations and training
  • Proprietary models and frameworks for growth
  • Proven history of delivering value to clients
  • Full C-Suite Advisory: Revenue, Operations, Finance, Information, Human Resources
  • Advisory services combined with recruiting services, as we collaborate with all our division experts and practice area partners.
  • CROs2GO offers the best of two worlds, advisory and recruiting services. The 2GO Group Recruiting Team ensures positive staffing and hiring outcomes when placing executive and staff candidates in both short-term and long-term positions to support your business. Our CRO executive search is in collaboration with our CXO division experts. We are a top boutique specialist among CRO executive search firms.

We offer services to fit your needs and budget. We are flexible in how to support you with:

  • Fractional Chief Revenue Officer: part-time expertise
  • Consulting projects: assess, recommend, and implement solutions
  • Coaching programs: executive advisement and accountability partners
  • Workshops: training programs on various topics of expertise
  • Talent acquisition: full-time interim or direct hire placement

Key Service Solutions

We provide a wide array of services, including Call us to learn more about specific key services.

  • Business Analysis & Business Strategy
  • Marketing Research and Strategy Development
  • Pricing and Promotional Strategic Planning
  • Market Segmentation and Sales Channel Management
  • Positioning, Branding, and Messaging
  • Inbound and Outbound Lead Generation
  • Sales Planning Process Development
  • Sales Forecasting, Reporting, Pipeline Management
  • Performance Management & Incentivization Plans
  • Sales Leadership Development and Teambuilding
  • Marketing Technology and CRM Implementation
  • Customer Success Engagement
  • Customer Journey Mapping and Advocacy