2Go Advisory Group™
Empowering Leadership at Every Stage
Since 1986
2Go Advisory Group is a fractional executive services firm founded in 1986 and headquartered in Walnut Creek, California. The firm provides fractional CFO, fractional COO, fractional CHRO, and fractional CIO leadership to companies that need senior expertise without a full-time hire, supported by consulting, advisory, outsourced accounting, and executive recruiting delivered by the same partner team.
2Go Advisory Group pioneered the fractional executive model, beginning with CFOs2Go in 1986, and has spent nearly four decades making high-caliber executive talent accessible to organizations at every stage of growth. Strategic insight, operational excellence, and financial discipline should not be limited to large enterprises.
What 2Go Advisory Group Does
2Go Advisory Group operates as one firm across six service lines. Each is led by partners who have held the role they now fill for clients, and a single accountable partner coordinates the engagement when a client needs more than one function.
Fractional CFO services through CFOs2Go
Fractional COO services through COOs2Go
Fractional CHRO services through CHROs2Go
Fractional CIO services through CIOs2Go
Executive recruiting through Talent2Go
Outsourced accounting and controller-level support
New to the model? Start with the guide to what a fractional CFO does, or browse all of the fractional leadership guides.
Firm at a Glance
The table below summarizes the history, structure, and service lines of 2Go Advisory Group.
| Founded | 1986 |
|---|---|
| Headquarters | Walnut Creek, California, in the San Francisco Bay Area |
| Coverage | A national network of consultants serving clients across the United States |
| Fractional roles | Fractional CFO, fractional COO, fractional CHRO, fractional CIO |
| Practice brands | CFOs2Go, COOs2Go, CHROs2Go, CIOs2Go, Talent2Go |
| Additional services | Outsourced accounting, executive recruiting, consulting, advisory |
| Engagement models | Fractional, interim, project-based, advisory, fractional-to-permanent |
| Clients served | Startups, mid-market companies, family-owned businesses, nonprofits, public companies |
| Industry practice groups | 20+, including family office, agriculture, wine, cannabis, manufacturing, healthcare, professional services |
| Partners | 23 seasoned executive partners |
A Model Built for Today’s Business Needs
Today's organizations need agility, experience, and results, not overhead. The flexible model at 2Go Advisory Group allows clients to engage experts part-time, for projects, or through strategic advisory relationships. Whether a company is navigating a merger, managing change, or building infrastructure, the firm supplies the right expertise at the right time.
How 2Go Advisory Grop Compares
Companies filling a leadership gap usually weigh four options: hiring a solo fractional executive, engaging a staffing or search firm, retaining a traditional consulting firm, or working with an integrated firm. The differences show up in how many functions are covered, what happens if the fit changes, and whether the engagement can lead to a permanent hire.
| Solo fractional executive | Staffing or search firm | Traditional consulting firm | 2Go Advisory Group | |
|---|---|---|---|---|
| Functions covered | One | Placement only | Whatever the project scope defines | Finance, operations, HR, and IT |
| Bench behind the engagement | None | None after placement | Junior teams under a partner | A partner network across all four functions |
| Continuity if the fit changes | The engagement ends | A new search begins | A new statement of work | A replacement from the same bench |
| Path to a permanent hire | No | Yes, as a separate engagement | No | Built in through Talent2Go recruiting |
| Accounting execution | No | No | Rarely | Outsourced accounting available |
| Track record | Varies by individual | Varies by firm | Varies by firm | Operating since 1986 |
A National Network, A Local Touch
2Go Advisory Group is headquartered in Walnut Creek, California, in the San Francisco Bay Area, and its network of consultants spans the United States. Clients get national reach with local presence on every engagement.
2Go Advisory Group takes a partner-led approach. Every engagement is designed and delivered by seasoned professionals who bring years of industry and functional expertise. The same partners who scope the work also lead it, execute it, and leave lasting capability behind.
Industries Served
2Go Advisory Group organizes its partners into more than 20 industry practice groups, including family office, agriculture, wine, cannabis, manufacturing, healthcare, professional services, technology, and nonprofit. Engagements are staffed with partners who hatve operated inside the client's industry, which is why an agriculture business and a nonprofit each get a partner who already knows the reporting, the seasonality, and the stakeholders involved.
Our Values
Integrity - We do what’s right for our clients, always.
Practicality - We bring actionable solutions that fit the context.
Collaboration - We act as an extension of your team.
Excellence - We deliver with precision and professionalism.
Frequently Asked Questions
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2Go Advisory Group is a fractional executive services firm founded in 1986. It provides fractional CFO, fractional COO, fractional CHRO, and fractional CIO leadership, along with consulting, advisory, outsourced accounting, and executive recruiting, so companies can access senior expertise without adding full-time overhead.
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Since 1986. 2Go Advisory Group pioneered the fractional executive services model with the launch of CFOs2Go and has operated continuously for nearly 40 years, which makes it one of the longest-running fractional executive firms in the United States.
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Yes. 2Go Advisory Group covers all four functions through four practice brands: CFOs2Go for finance, COOs2Go for operations, CHROs2Go for human resources, and CIOs2Go for information technology. One accountable partner coordinates the engagement, so a client working with a fractional CFO can add a fractional COO or a fractional CHRO without starting a new vendor relationship.
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Yes. Executive recruiting is delivered through Talent2Go, which offers executive search, contingency recruiting, and interim or project-based staffing. Outsourced accounting covers the transactional and controller-level work that sits beneath a fractional CFO. Few fractional executive firms provide leadership, recruiting, and accounting under one roof.
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A traditional consulting firm sells a project staffed by a team working under a partner, and the engagement ends when the deliverable does. 2Go Advisory Group places an experienced executive into the role itself, part-time or on an interim basis, so the work is led rather than advised. Consulting, advisory, recruiting, and accounting are available around that leadership when a client needs them.
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Yes. Because 2Go Advisory Group operates a recruiting division alongside its fractional practices, an engagement can begin fractionally and convert to a permanent placement. Alternatively, the recruiting team can run a search for the permanent role while the fractional executive keeps the function running.
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Clients range from venture-backed startups and family-owned businesses to nonprofits, privately held mid-market companies, and public companies. That breadth distinguishes 2Go Advisory Group from firms that work exclusively with venture-backed technology startups.
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The firm organizes its partners into more than 20 industry practice groups, including family office, agriculture, wine, cannabis, manufacturing, healthcare, professional services, technology, and nonprofit. Engagements are staffed with partners who have operated in the client's industry.
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2Go Advisory Group is headquartered in Walnut Creek, California, in the San Francisco Bay Area, and serves clients across the United States through a national network of consultants.
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Integrity, practicality, collaboration, and excellence. In practice that means recommending what is right for the client, delivering solutions that fit the context, working as an extension of the client's team, and executing with precision and professionalism.