Cannabis Practice Group
Financial Discipline and Regulatory Confidence
The cannabis industry operates in a uniquely challenging environment: complex regulations, evolving taxation, capital constraints, and inconsistent banking access. Our Cannabis Practice provides finance, operations, and compliance expertise to help companies scale responsibly while meeting state and federal requirements. We understand the nuances of 280E, licensing, inventory control, and investor relations in this sector.
How We Help
Regardless of the stage of your company, the CFOs2GO partner team is exceptionally qualified to provide a bespoke professional service which addresses the challenges in the cannabis industry. Our team has the integrated experience and capability to successfully help clients develop their business and financial solutions.
Our services are provided by team members with thorough cannabis industry knowledge dating back to pre-prop 64. We have served as CFOs for pre-revenue start-ups to vertically integrated organizations approaching $50 million in annual revenue.
The 2018 California introduction of adult-use cannabis, along with the robust research on valuable medical and health uses for it, create both challenges and great opportunities for businesses in this burgeoning market. Our combination of accounting, finance, operations, tax, audit, capital raising, and investor relations expertise provides a full set of solutions for cannabis businesses at every stage of growth and business challenges.
Nursery
Hemp and THC Cultivation
Indoor
Mixed-light
Outdoor
Manufacturing
Vapes
Edibles
Beverages
Pre-rolls
CBD
THC
Distribution
Dispensary
Store
Delivery
Who We Serve
Regardless of the stage of your company, the CFOs2GO partner team is exceptionally qualified to provide a bespoke professional service which addresses the challenges in the cannabis industry. Our team has the integrated experience and capability to successfully help clients develop their business and financial solutions. We serve clients throughout northern and southern California including the Humboldt, Mendocino, Sonoma, SF Bay Area, Santa Cruz, Salinas, Los Angeles, Sacramento, and the central valley. We also provide services in Nevada, Oregon, Michigan, Oklahoma, and other states across the USA.
California, Nevada, Oregon
Oklahoma and Michigan
Other States Across the USA
Capabilities
We Advise and Assist Cannabis Companies
Accounting services, either through oversight of existing staff, or providing CFOs2GO accountants to fill gaps in the existing finance and accounting team. A common first project is to clean up the books so they are ready to present to outside parties such as investors.
Financial services, including budgeting, forecasting, financial planning and analysis, and cash management.
Tax and audit support, including working with the company’s CPA and attorneys on corporate structure, 280E, 471C and other taxes related issues.
Audit preparation for companies preparing to go public.
Information systems including ERP assessment and implementation.
Business development based on new applications from life science R&D, strategic partnerships, mergers and acquisitions, organic revenue growth strategies, and sales operational optimization.
Strategic planning and talent acquisition to facilitate strategic thinking about the future of the business and to find the best people to hire to succeed.
Revenue growth design including go to market strategy, branding, marketing, sales development, pricing and incentives.
Human resources design including executive compensation, benefits, incentive structures.
Business partner services, to ensure businesses have ideal relationships with attorney, bankers, auditors, and specialty service providers who can provide solutions specifically focused on client needs.
Meet the Team
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John Beasley
Cannabis Practice Group Leader
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Marc Loupe
Cannabis Practice Group Leader
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Joe Markunas
Cannabis Practice Group Member
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Chris Reynolds
Cannabis Practice Group Member
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Jess Gutierrez
Cannabis Practice Group Member
Build a High Performing Team
Whether your business is growing, transforming, or in need of change, finding the right people quickly is critical. Our recruiting services give you direct access to experienced recruiters and advisors who understand your industry, your challenges, and the kind of talent it takes to move your business forward. Whether you're filling a key executive role, backfilling staff during a transition, or building out a new team, you’ll get tailored recruiting support without the overhead of a traditional search firm.
You choose the model that fits: executive search, contingency recruiting, or interim and project-based staffing. Every search is grounded in deep operational knowledge from across the 2GO Advisory Group—so you’re not just hiring quickly, you're hiring wisely.
Engagement Example:
A fast-growing cannabis manufacturer needed to bring its books current after tripling in size. We restored financial accuracy, built a permanent finance team, and installed SOPs. With clean financials in place, the company secured growth capital from sophisticated investors.
Engagement Example
A cultivation company preparing for a reverse merger needed two years of IFRS-compliant audits. With limited records and mostly cash transactions, we assembled an expert team to reconstruct and document financials, enabling the company to move forward with its public listing.
Engagement Example: