Bob Weis
Founder and CEO, 2Go Advisory Group
Practice Leader
International
Professional Services
Client Accounting
Turn Arounds & Crisis Management
“Helping to build business through personal, consultative finance.”
Contact
Email: rweis@cfos2go.com
Phone: 925-482-8650
Practice Groups
Bob Weis
Founder and CEO of 2Go Advisory Group
Bob Weis is a business-building CFO. He works with companies to develop individualized financial solutions that help elevate their business onto a global stage. Bob walks the walk of an entrepreneur and brings that unique perspective both in serving his clients as well as building and running a responsive consulting and recruiting business.
Bob first opened 2Go Advisory Group back in 1986. During his start in public accounting and venture capital, he discovered firsthand the importance of looking beyond the numbers to see the motivations and drivers that influence decisions. He observed and learned from both the successes and failures of the start-ups and companies they served, taking note of the actions of young founders and entrepreneurs.
Entrepreneurs are a rare breed, and it is in their spirit of growth and exploration that Bob found himself drawn. During his time working with VCs, he observed the advent of the distributed workforce that produced the Consulting CFO and ultimately hatched CFOs2Go propelling Bob into an entrepreneurial role himself. In addition, he saw the globalization of businesses and the importance of expanding outside local borders. Each piece built upon itself and provided the building blocks for a thriving and responsive International Practice Group that Bob personally leads. He has worked with more than 60 global companies in a range of industries, helping companies set up and maintain operations as well as attract top talent for their US team.
Founder Bob Weis was interviewed by the Silicon Valley Business Journal in 2013 about the origins of the fractional CFO model.
Observant, curious, and dedicated to getting the work done well and quickly, Bob embodies the business-building consultant. He stands shoulder to shoulder (well, standing at a towering 6’10” he may be a few inches higher) with his clients to assist them as they chart their way forward. Bob is not satisfied to simply rest as a figurehead or a rainmaker. He rolls up his sleeves and is intimately involved in the client work. This keeps his views fresh and his mind sharp.
Like a proud parent, he gets great satisfaction from helping clients achieve their goals and fulfill the visions they have for the company.
A committed community steward, Bob is an active leader in Students Rising Above, serving as Treasurer, Chairman of the Finance Committee, Chairman of the Investment Committee and Member of the Executive Committee.
“Robert Weis built his executive career on being a business-building CFO — not simply a numbers guy, but someone with business acumen and entrepreneurial insights who looks at both the inspirations and investment. An optimistic, fiscally conscious, and goal-driven financial executive, Bob approaches each new business challenge with his intrinsic flair for innovation, creative problem-solving, measured risk-taking to drive consistent growth and shareholder return.”
Free Agent Nation
Blogs and Articles
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Article
Silicon Valley Business Journal, 2013
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Blog
Working From 62 To 74 – Civic Responsibility Or Is It Just Economically Sensible?
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Article
FAQs
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Bob Weis advises growth-minded companies, including global and venture-backed firms, on international expansion, finance operations, and leadership talent needs. He has worked with more than 60 global companies on United States market entry, ongoing operations, and executive hiring.
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Bob Weis is a business-building CFO focused on individualized financial solutions that enable global expansion and scalable operations. His background in public accounting and venture capital shapes an approach that looks past the numbers to the motivations and drivers behind a decision.
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Bob Weis is practice leader for the International Practice Group, Professional Services, Client Accounting, and Turnarounds and Crisis Management. The International Practice Group grew out of his own work with companies expanding beyond their home markets.
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Bob Weis stays directly involved in execution rather than serving as a figurehead or rainmaker. He works alongside clients on the substance of the engagement, which is how he keeps his own perspective current.
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Yes. Bob Weis has worked with more than 60 global companies across a range of industries, with a particular emphasis on cross-border operations, helping companies establish and maintain operations in new markets and attract talent for their United States teams.
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Bob Weis founded the firm in 1986, after seeing the distributed workforce give rise to the consulting CFO model during his time working with venture capital firms. That observation became CFOs2Go, and the firm has operated continuously for nearly forty years.

