Healthcare and Life Sciences Practice Group
Strategic Support for Evolving Health and Biotech Companies
Healthcare and life sciences companies face intense regulatory scrutiny, high capital demands, and the constant pressure to innovate. Whether you're developing medical devices, launching clinical services, or growing a biotech venture, 2GO Advisory Group provides the operational and financial leadership needed to scale effectively and stay compliant. Our partners bring deep industry experience and a cross-functional lens to help your business operate with rigor and agility.
How We Help
Balancing mission-driven care or scientific advancement with financial sustainability isn’t easy. Whether you're navigating regulatory changes, scaling innovation, or adapting to new reimbursement models, you need partners who understand both the complexity of your environment and the urgency of your decisions. That’s where we come in.
For Healthcare Providers: Financial Clarity in a Changing Landscape
You’re delivering care in a time of transformation. As reimbursement pressures intensify and the shift toward value-based care accelerates, your organization needs to balance access, outcomes, and cost without sacrificing service or stability. We help you:
Strengthen your financial operations and strategy
Navigate changing fee-for-service and capitation models
Adapt to evolving regulatory and payer environments
Staff financial and administrative roles with healthcare-savvy professionals
From solo practices to integrated medical groups, we provide customized support that enables better decision-making, operational efficiency, and sustainable growth.
For Life Sciences Companies: Expertise that Matches Your Complexity
Whether you're bringing a new therapy to market or expanding a diagnostic platform, your business faces unique challenges—from regulatory compliance to scaling operations with limited talent.
You gain access to advisors who understand your technology, your stage, and your science. We help you manage:
Financial planning and reporting
Investor and board communications
IP-related financial strategies
Recruitment for roles that require scientific and business fluency
We deliver solutions tailored to your company's goals—so you can focus on breakthrough innovation with the right financial and operational foundation.
Who We Serve
Medical, Dental and Other Healthcare Providers and Groups
Sole practitioners
Medical groups
For healthcare practices to thrive in today’s environment of healthcare transformation, decisions need to be made daily on matters dealing with accounting, human resources, information technology, patient information confidentiality, supply sourcing and acquisition, banking, billing and coding, accounts receivable collection and countless others.
Our consultants and recruiting professionals provide a one stop shop for best in class talent in healthcare accounting, finance and information technology.
Life Sciences Organizations
Biotech and medtech startups
Device and pharmaceutical manufacturers
Research labs and distributors
Whether your company develops life science technologies, manufactures pharmaceuticals or devices, or is a biotech startup, you face critical decisions: how to achieve sustainability, whether and how to protect or license technology, and how to navigate FDA approvals with their associated costs and risks. Our consultants and recruiters have confronted these same challenges firsthand and bring the wisdom of that experience to your deliberations.
Capabilities
Critical operational and strategic services:
Capitation vs. Fee-for-Service Strategy
The reimbursement model you choose—capitation, fee-for-service, or a hybrid—fundamentally shapes your practice. We provide the financial analysis needed to set your billing strategy, factoring in shifting legislation like the ACA and planning for frequent updates to your model.
Optimizing Revenue and Billing
We help you maximize reimbursements from both patients and third-party payers (Medicare, Medicaid, and private insurers). Our support includes:
Workflow and staffing plans
Selection or oversight of billing agencies
Strategic evaluation of billing approaches (e.g., direct-to-patient vs. insurance)
Accurate Coding and Billing Execution
We ensure your coding and billing systems are accurate and audit-ready—built for compliance and cash flow. We also provide trained personnel to execute these processes.
M&A and Succession Planning
Whether you're merging practices, retiring, or evaluating investor offers, we assess the financial implications and help guide transaction strategy.
Staffing and Recruiting
Our in-house recruiter sources credentialed professionals across healthcare roles to ensure you’re always fully staffed.
Cost Containment and Supply Management
We help you source medical supplies at competitive prices, avoid vendor cost creep, and implement controls that maintain margin without sacrificing quality.
Performance and Productivity
From incentive plans to staff productivity metrics, we deliver benchmarking and compensation strategies informed by current labor and benefits data.
Operational Efficiency
We evaluate your office layout and throughput design to enhance patient flow and reduce bottlenecks.
Strategic Planning
We facilitate business planning sessions to align your team around goals, resources, and growth strategies.
Meet the Team
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Joe Markunas
Healthcare and Life Sciences Practice Group Leader
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Bob Miller
Healthcare and Life Sciences Practice Group Leader
Build a High Performing Team
Whether your business is growing, transforming, or in need of change, finding the right people quickly is critical. Our recruiting services give you direct access to experienced recruiters and advisors who understand your industry, your challenges, and the kind of talent it takes to move your business forward. Whether you're filling a key executive role, backfilling staff during a transition, or building out a new team, you’ll get tailored recruiting support without the overhead of a traditional search firm.
You choose the model that fits: executive search, contingency recruiting, or interim and project-based staffing. Every search is grounded in deep operational knowledge from across the 2GO Advisory Group—so you’re not just hiring quickly, you're hiring wisely.
Engagement Example:
As fractional CFO for a radiopharmaceutical startup secured a $1.2M Healthcare Innovation Grant enabling asset acquisition and launch of the company’s first service offering.
Engagement Example
As fractional CFO, supported a life sciences startup by refining its financial model, securing investment banker engagement for FDA-focused technology commercialization.
Engagement Example:
Analyzed admin wages for a large emergency room group using industry benchmarks, enabling cost savings without layoffs or impact to patient care, avoiding labor contract issues.
Engagement Example
Healthcare Staffing Turnaround: Led assessment of billing and collections breakdown for a staffing firm; implemented new procedures, improving accuracy and month-end close timing.
Engagement Example:
Placed a seasoned Practice Administrator to lead succession, manage operations, and support growth for a multi-staff dental practice post-founder exit.
Engagement Example
Recruited a Bio-Pharma CFO during cash constraints and pending FDA approval, enabling a strategic joint venture and securing growth capital.
Engagement Example:
Filled a healthcare controller role via contract-to-hire for a relocating facility, restoring accounting team continuity within three months.
Engagement Example
Built a mobile dental hygiene service across senior care facilities, handling staffing, billing, credentialing, marketing, and CRM—improving resident health and retention.
Engagement Example: