COOs2GO is a division of the 2Go Advisory Group, which provides specialty C-suite Consulting and Recruiting Services Including CFOs, COOs, CROs, CHROs, and CMOs to Growing Industries.

WALNUT CREEK, CA. February 20, 2024 – The COOs2GO division of the 2GO Advisory Group continues to build its range of services in expanding industries such as Food and Beverage. The firm is pleased to welcome Jeff Ottonboni (LinkedIn), who brings skills and experience to meet the needs of a wide array of clients in food and beverage operations.

Robert Weis, Founder and CEO notes: “We are excited to have Jeff join our team to help us expand our client services in this dynamic industry. Jeff brings years of deep experience in the beverage and alcohol industry, encompassing virtually all business operations and companies large and small. Holding various C-suite roles throughout his career, he also contributed at the Board level, frequently as the lead company officer addressing overall business performance. Jeff brings our clients experience in strategic planning, cash flow management, capital resources planning, sales structuring, and profit and loss management. His executive accomplishments as CEO of North Coast Brewing and CFO of Cuvaison Winery bring valuable experience and insight to our clients who can count on him for help building successful businesses. His clients enjoy his collaborative, positive approach to problem-solving.”

“The need for support for growth by food and beverage owners and executives is challenging, and Jeff works with executives, founders, and entrepreneurs to ensure they achieve growth-related goals. The combination of his operations and legal skills makes him an exceptional partner. We and our clients are thrilled to have Jeff on our team”, notes Seth Tuman, Chief Administration Officer.

Jeff can be reached at or 707-478-9225.


Well-trusted for its finance and accounting services for three decades, the 2Go Advisory Group continues to expand to provide a full C-suite of services that owners and CEOs seek, including CFO, COO, CRO, CHRO, and CMO for advice and talent placement across all areas within organizations. There are now 28 partners specializing in 26 practice areas that include specific industries and specialized knowledge. The firm’s recruiting services began in 1987, becoming one of the first hybrid consulting/staffing companies. This unique approach allows professional experienced C-suite executives to guide a business operation while placing candidates for key positions.

With the expansion of services, the 2GO Advisory Group is better positioned to meet the changing needs of owners and business executives. These needs include customized solutions in finance and accounting, technology, revenue and product management, human resources organization development, and operations and financing. Our goal is to meet the unique needs of every client at any stage of their business. Our flexible model offers executive advice, consulting, and recruitment of part-time or full-time support services.

Our partners are executives with an average of 25 years of experience across a broad range of industries and practice areas, including expertise in Mergers and Acquisitions (M&A) International Business, Cleantech, Manufacturing, Distribution, Retail, Professional Services, Turnarounds, Family Offices, Cannabis, Technology, Health Care, Life Science, Non-Profit, Corporate Restructuring, Cleantech, Food & Beverage, Agriculture, Financial Services, Real Estate & Construction.