PUBLICATION DATE: November 19, 2024

Welcome to the Fractional COO Newsletter!

It’s not your imagination—fractional is everywhere these days. But what exactly makes fractional executives so special?

  • High-Level Expertise: Fractional executives bring decades of senior leadership experience, offering strategic insights without the full-time cost.
  • Multiple Clients, Broad Perspective: With exposure across industries and organizations, they provide innovative solutions informed by diverse experiences.
  • Embedded in Your Team: Fractional leaders work as part of your team, immersing themselves in the culture to drive results and make a lasting impact.

According to the Harvard Business Review, “As of early 2024, more than 110,000 individuals identified as fractional leaders, compared to just 2,000 in 2022.”

While the term may be trending, The 2GO Advisory Group has been ahead of the curve, with over 35 years of history providing fractional executives.

Learn more about how our team can support your business goals below.

Edited by Lauren Zaslansky Conner

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Photo: After many months of Zooming, the COO group, including newcomers Margaret, Lauren, Katrina, and Jeff (pictured above) enjoyed meeting each other in real life.

2GO ADVISORY GROUP WINE EVENT AT PEJU BROUGHT TOGETHER OUR TEAM AND OUR WIDER CLIENT COMMUNITY

It was a warm autumn afternoon at the picturesque Peju Winery in Napa, where the vineyard’s golden hues glowed under the soft sunlight, setting the perfect scene for an unforgettable event. Our annual wine gathering brought together over 200 clients, referral partners, and colleagues, each contributing to the vibrant tapestry of the day.

Laughter and lively conversations filled the air, accompanied by the clinking of glasses brimming with exquisite wines. Guests reconnected, formed new bonds, and shared stories over delicious bites, all in the spirit of community and celebration.

This event was more than just a gathering—it was a celebration of the relationships we’ve nurtured and a reminder of the exciting future we’re building together.

Here’s to many more cherished moments like this. Cheers!

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WHAT IS A CHIEF OPERATING OFFICER (COO)?

written by Jeff Ottoboni

Are you the owner or top executive of a company that is growing beyond the ability of one person to manage effectively? Are your internal controls weak or nonexistent and your ability to execute your business plan compromised because you cannot perform every role yourself anymore without support from others? If so, you may want to consider a COO, whether Fractional, Interim or Full-time.

Read more

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HOW A COO SOLVES PROBLEMS FOR THE CEO: A Dynamic Partnership for Success

written by Margaret Abeles

The relationship between the CEO and COO is pivotal to the success of any company. A highly effective COO not only complements the CEO but also helps solve the CEO’s challenges. A COO allows the CEO to focus on what matters most: achieving sustainable company growth, leading innovation, and allowing for operational efficiency. Here is how a COO can directly address key problems and make the CEO even more effective.

Read more

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Embracing Excellence: Inside the Chief Operating Officer Division of The 2Go Advisory Group

Our COOs 2GO Division stands out in consulting with seasoned professionals who bring strategic foresight and operational excellence to every client. Our commitment to continuous improvement, driven by performance metrics, feedback loops, and professional development, ensures our team stays equipped with the latest tools to deliver exceptional value.

Innovation and collaboration are key pillars of the division’s success. By leveraging advanced technologies, agile frameworks, and seamless teamwork across divisions and with clients, the COO team optimizes processes and aligns stakeholders toward shared goals. This approach positions us to stay ahead of industry trends and continue driving success for our partnership and clients alike.

In the past 12 months, we’ve tripled the size of our Chief Operating Officer Division and are bringing a breadth of experience to clients.

Learn more about our team below.

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Anthony Froyd

Construction and Real Estate


Anthony has over 30 years of experience in the construction industry, specializing in the rehabilitation and restoration of exterior building envelopes, including siding, stucco, and waterproof coatings. He has managed extensive residential projects in California, totaling over 24,000 units across various densities. His diverse background encompasses product specification, technical sales, and litigation from both contractor and subcontractor perspectives, providing him with a unique insight into the industry.

Anthony’s Bio

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Nathan Creswell

Software and Technology


Nathan is a strategic SaaS Software Product Leader with 3 decades of product experience, who helps clients launch, evaluate, refine and grow software Products. He has both led B2B Software Products and worked in B2C and AI Products for technology and non-technology companies. Nathan’s industry experience covers Manufacturing/CPG, Construction, Supply Chain, Finance, Telecommunications, as well as Software.

Nathan’s Bio

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Margaret Abeles

Chief of Staff


Margaret is a C-suite leader and operator who makes good companies even better and helps them grow. Margaret creates and executes business and marketing strategy, performs Chief of Staff functions, project manages key initiatives, creates change management programs, and streamlines operations. Her work spans many industries and has ranged from Fortune 500 companies to early-stage ventures.

Margaret’s Bio

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Katrina Montinola

Practical AI


Katrina brings over 25 years of experience as a technology executive and advisor, building and leading engineering teams in Silicon Valley. She offers deep expertise in software development strategies, recruiting top technical talent, managing onshore and offshore teams, and cultivating inclusive company cultures.

Katrina’s Bio

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Jeff Ottoboni

Food & Beverage


Jeff brings to our clients years of deep experience in the beverage alcohol industry, encompassing virtually all business operations and companies large and small. Jeff emphasizes talent development, education, team building, employee recognition, coaching, and encouraging cross-functional participation and viewpoints in critical business decisions.

Jeff’s Bio

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Lauren Zaslansky Conner

Consumer Products & eCommerce

Lauren is known for her expertise in integrating revenue teams—encompassing marketing, sales, and ecommerce—to create cohesive strategies that drive meaningful results. She’s an exceptional resource for any organization looking to optimize operations and achieve their business goals.

Lauren’s Bio

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Seth Tuman

Chief Administrative Officer

Seth focuses on startup and mid-sized law firms, where he works with stakeholders and employees to establish and meet goals while fostering client relations. He supports the day-to-day operations and management of budgets, payroll, accounting systems, financing, and banking matters — including compliance and fraud protection for his clients.

Seth’s Bio

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Peter Gray

Construction and Real Estate


Peter brings years of comprehensive operational management experience to our clients seeking guidance and surefire methods for top operational performance. He helps business executives develop and grow their businesses by offering expert ways to implement their operations, finance, growth, and service/product management.

Peter’s Bio

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