Managing Partner – CCOs 2GO

"Communication is the linchpin of successful business transformation, change management, stakeholder trust, and ultimately an organization’s success."

Jennifer McClure is Managing Partner of 2GO Advisory Group’s Chief Communications Officers (CCOs2GO) division. Jen has extensive communications, marketing and senior leadership experience at public and private companies as well as nonprofits. Prior to joining the 2Go Advisory Group, she was the founder and CEO of JEM and Managing Director of the company’s consulting division, Consultants Collective. She was named a “Power Player” in management consulting by Business Insider in its list of the most influential executives disrupting the industry. Prior to founding JEM, she was Vice President of Digital and Social Media at Thomson Reuters, where she led the company’s Digital Center of Excellence and the global Digital Communications team. Prior to Thomson Reuters, Jen was Chief Marketing Officer of Redwood Collaborative Media. She also held senior marketing and communications roles at Ziff Davis, Ketchum Public Relations and New Electronic Media Science. She was a business reporter earlier in her career.

Jen is recognized as one of the original authorities on digital and social media. She foresaw the significant impact that digital and social media would have on business, media, culture and society and -- in 2005 -- founded the Society for New Communications Research (SNCR), a nonprofit think tank to research this evolving space. She served as Board Chair for SNCR for more than 10 years and led the organization’s merger with The Conference Board in early 2016, where she currently serves as Program Director of the Council on Social Media and Distinguished Principal Fellow Emeritus of the Conference Board’s Marketing & Communications Center.

Jen works with early-stage companies as an adviser and investor. She is a Governance Fellow of the National Association of Corporate Directors, a member of the BoardWise advisory team and a member of Women Corporate Directors, How Women Lead and Stanford Women on Boards. She currently serves on the board and executive committee of KQED and the board of Miracle Messages. She previously served on the boards of Watermark and Observer Publishing Company, a 4th generation family-owned media company. She has also served on numerous corporate and nonprofit advisory boards, including the United Nations (UNFPA) Social Media Advisory Council.

Jen is the editor and publisher of Biznology, a digital media platform that focuses on a range of topics that are top of mind for 21st-century leaders dedicated to improving, changing and ultimately transforming their organizations for the future. She earned her master’s degree from Stanford University, her bachelor’s degree from Sarah Lawrence College, and a graduate certificate in History, Politics and Sociology from the University of Oxford’s Exeter College.


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